eCommerce development

challenge:

This client was developing a new brand that looks to provide more opportunities to softball players of all ages. They provide camps and clinics to young players, giving them the opportunity to learn from Olympic athletes. They also provide opportunities to college athletes who are looking to engage with sponsors and take advantage of the NIL sponsorships. The client was looking to incorporate both a crown and a softball into their brand identity which should cater to the younger generation talent within the sport. The website needed to have the ability to not only showcase their athletes but also provide a hub where young athletes can sign up and pay for their available camps & clinics, based around their age range and skill positions.