Design Inspiration: Adult Swim Comic-Con Brochure

Today’s first design inspiration is a brochure for Adult Swim’s Comic-Con appearance. It may be a really weird/creepy looking guy, but it totally fits in with Adult Swim’s style. When it comes to brochures, you always want to do something a little out of the ordinary to get people’s attention and to make your company stand out. The artist, Joseph Veazyey re-imagined what a brochure is and how it should be interacted with.

First of all, the glasses on the front are removable and you can actually wear them around, whether you would want to is up to you. The removable glasses are unique but then the main feature is how the brochure stands upright. When looking at the front, you just see a man’s face, but when you open the brochure, you are shown a full “head shot” of the character. When you open the brochure and flip it over, you are given all of the details that you need to know about Adult Swim’s schedule for the event. the inside is all hand written with additional graphical elements used to give that side some variation.

The color scheme and the hand-drawn style really play to Adult Swim’s strengths and represent the brand well. I thought this was a really neat concept and there’s more pictures on the project page if you want to take a look.