Today’s first design inspiration is a series of packaging design for Milkbar Cheese. In the case of these designs that I’ve featured, I think the round shape of the cheese played to the advantage of the designer. The designs have a sort of retro or historical feel to them and I think the circular design helps give them more of a modern touch. I like how the packaging color matches the color of the label design and I think it was a very successful concept that they carried through each different type of cheese.
The logo itself helps to give the brand that old country feeling, almost a Cracker Barrel type of branding. I like the limited use of graphical elements, using only lines and banners (and grains in the image above) but use the typography as a means of creating visual interest. Overall, a great concept and great brand identity for a product that in my opinion doesn’t typically get enough attention on its design.
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