branding.

challenge:

This client opened a new store front that is a vintage store and grab-and-go coffee shop under one roof. Their goal for the logo was to capture both aspects of their business while still feeling like a cohesive brand. It was important to make the brand identity feel authentic and modern with ties to the vintage nostalgia. The vintage shop specializes in mid-century modern style, including items up to the 1990s. Collectables, antiques, housewares, furniture, and more are sure to spark some nostalgia. The coffee shop at Old & Brew makes espresso drinks, teas, iced drinks, and more. Fresh bagels and muffins also come from local bakeries.